Sales Enablement Videos

how to use video for sales enablement & objection handling why sales teams need video enablement sales enablement videos help prospects move from interest to decision faster by addressing objections, demonstrating value, and reinforcing credibility unlike static sales decks or email pitches, video engages multiple senses, making it easier for potential buyers to absorb and trust your message key benefits of sales enablement videos reduces friction in the sales process by answering objections upfront increases buyer confidence through clear demonstrations and testimonials boosts engagement and retention compared to text heavy sales materials provides a scalable sales tool that can be shared repeatedly across prospects types of sales enablement videos and when to use them 1\ product walkthrough videos purpose educate prospects on your product’s features, functionality, and unique value when to use during product demos, follow up emails, or on landing pages best practices keep it short and structured (2 5 minutes) show real world applications instead of listing features use screen recordings or live demonstrations for clarity end with a clear cta (e g , book a call, start a free trial) embedded on product landing pages included in sales emails before or after a demo shared in linkedin prospecting messages 2\ objection handling & faq videos purpose preemptively address common objections that slow down the buying process when to use mid funnel touchpoints, before a sales call, or in automated follow up sequences best practices address specific objections (e g , pricing, roi, integrations) keep it conversational and direct —avoid marketing fluff use real customer examples to validate claims keep it under 3 minutes to maintain engagement objection video content strategy “it’s too expensive” showcase roi and cost saving benefits include customer success stories “we already use another solution” highlight differentiators and why switching is easy “not sure we have the time to implement” use a short explainer video on the quick onboarding process 3\ personalized sales outreach videos purpose create a more engaging and personalized approach to cold outreach or prospect follow ups when to use early in the sales cycle to establish rapport or as a follow up after an initial conversation best practices address the prospect by name for a personal touch keep it under 60 seconds to respect their time mention a key insight from their industry or problem area use a direct cta (e g , “would love to walk you through this in 10 minutes—let me know if you’re free!”) cold outreach email attach a 45 second video introducing yourself and referencing a pain point linkedin dms send a short video instead of a text heavy message follow up after a call thank them and summarize key takeaways 4\ customer testimonial & case study videos purpose leverage social proof to reinforce credibility and trust when to use late stage sales conversations, proposals, or nurturing sequences best practices feature real clients speaking naturally show specific, quantifiable results (e g , “we increased conversions by 73%”) use storytelling (challenge → solution → result) keep it authentic and unscripted for maximum credibility embedded on landing pages and in proposal decks included in email follow ups for hesitant prospects used as linkedin sponsored content targeting similar industries 5\ sales proposal walkthrough videos purpose make complex sales proposals easier to understand and more compelling when to use when delivering pricing proposals or contract walkthroughs best practices use screen recording software to guide the prospect through the proposal summarize key pricing points and value drivers keep it focused (2 3 minutes max) end with next steps and an invitation for a follow up discussion introduction “hey \[name], i wanted to walk you through your proposal ” key value points “here’s what you’re getting and how it benefits you ” pricing explanation “let’s break down the cost and roi ” next steps cta “let me know if you have any questions, or if you'd like to move forward ” how to integrate sales enablement videos into your funnel to maximize impact, these videos should be placed strategically throughout the sales cycle sales stage recommended video type top of funnel (awareness) product demos, brand storytelling videos middle of funnel (consideration) objection handling videos, case studies, faqs bottom of funnel (decision making) proposal walkthroughs, testimonials, implementation guides post sale (customer retention) training videos, onboarding guides final takeaways sales enablement videos reduce friction and increase deal velocity strategic video placement at different sales stages improves conversions short, direct, and highly relevant videos work best for sales teams leveraging personalization and social proof maximizes impact want expert help building a video first marketing strategy? book a consultation with look studios sources & further reading hubspot why video is the most powerful tool in sales enablement retrieved from hubspot com https //www hubspot com/ think with google the science behind high converting video sales strategies retrieved from thinkwithgoogle com https //www thinkwithgoogle com/ vidyard how sales teams can 3x conversions using personalized video retrieved from vidyard com https //www vidyard com/