Educational Videos
Businesses that establish themselves as trusted authorities attract more engaged audiences, generate higher-quality leads, and experience stronger customer loyalty.
- 54% of consumers want to see more video content from brands they support.
- 96% of people watch explainer videos to learn about products or services before purchasing.
- Companies that use thought leadership videos generate 3x more inbound inquiries than those that don’t.
This guide explores how to create educational and thought leadership videos that establish credibility, educate audiences, and drive business growth.
Educational content builds trust by providing value before asking for a sale. High-performing brands use video to teach, inspire, and inform their audience while subtly positioning their services as the best solution.
Video Type | Best For | Platform |
|---|---|---|
How-To & Tutorial Videos | Product demos, step-by-step guides | YouTube, LinkedIn, Blogs |
Explainer Videos | Breaking down complex ideas | Websites, social media, ads |
Webinars & Live Training | Thought leadership & engagement | LinkedIn, YouTube, Zoom |
Behind-the-Scenes Videos | Brand transparency & trust-building | Instagram, Facebook, YouTube |
Q&A and AMA Sessions | Direct engagement with the audience | LinkedIn, Instagram Live, Twitter Spaces |
- Hook the Audience (0-10 seconds)
- Open with a pain point or question your audience needs answered.
- Example: “Struggling to improve your email open rates? Here’s the proven framework top marketers use.”
- Deliver Value Quickly (10-90 seconds)
- Show a step-by-step breakdown of the solution.
- Keep it concise, engaging, and visually clear.
- Provide Proof & Reinforce Authority (90-150 seconds)
- Use data, case studies, or real-world examples to validate your insights.
- Call to Action (Final 10-15 seconds)
- Encourage viewers to subscribe, download a resource, or book a consultation.
- Neil Patel’s YouTube Strategy → Built a multi-million-dollar agency by consistently publishing marketing tutorials.
- Marie Forleo’s Training Videos → Established a global coaching empire with structured educational content.
- 43% of people prefer video podcasts over audio-only formats.
- Businesses using podcasts see a 14% increase in brand recall.
- YouTube is now the #1 podcast platform, surpassing Apple & Spotify.
Pros | Cons |
|---|---|
Builds authority & trust in your niche | Requires consistent content production |
Enhances SEO visibility with YouTube & Google search rankings | Higher production costs than audio-only podcasts |
Multi-platform distribution (YouTube, LinkedIn, Instagram, TikTok) | Needs dedicated hosting & interview scheduling |
Positions your brand as a thought leader | Editing & post-production require time or outsourcing |
- Opening Hook (0-30 seconds) → Why this episode matters.
- Introduction (30-90 seconds) → Who the guest is & key discussion points.
- Deep Dive (10-30 minutes) → The core conversation, insights, and value delivery.
- Takeaways & CTA (Final 1-2 minutes) → Encourage subscribing, booking a consultation, or engaging in discussion.
- Impact Theory by Tom Bilyeu → Became a leading brand in personal development & business coaching through video interviews.
- BiggerPockets Podcast → Transformed into a real estate investing powerhouse with long-form, educational interviews.
- The e-learning industry is projected to hit $375 billion by 2026.
- Branded online courses generate high-margin revenue while establishing expertise.
- 85% of businesses using educational video see increased customer retention.
Module | What to Include |
|---|---|
Introduction & Course Overview | Set expectations, explain outcomes |
Module 1: Foundation Concepts | Cover fundamental knowledge & frameworks |
Module 2-4: Deep Dive Topics | Detailed lessons with practical application |
Case Studies & Exercises | Real-world application of concepts |
Final Module: Implementation & Next Steps | Wrap up & guide action-taking |
- Use dynamic visuals (motion graphics, annotations, real-world footage).
- Break lessons into digestible chunks (5-15 minutes per section).
- Offer downloadable worksheets or exercises to reinforce learning.
Strategy | Benefits | Best Use Case |
|---|---|---|
Free Course (Lead Magnet) | Builds brand trust & captures leads | B2B & service-based businesses |
One-Time Purchase | High-margin passive revenue | Premium expert training |
Subscription Model | Recurring revenue stream | Ongoing skill-based learning |
- MasterClass → Monetized expertise by featuring industry leaders in structured video courses.
- Ahrefs Academy → Used free SEO courses to generate inbound leads & premium memberships.
Goal | Best Video Type | Primary Platforms |
|---|---|---|
Brand Awareness | Short educational clips, FAQs | YouTube, LinkedIn, TikTok |
Lead Generation | Webinars, deep-dive tutorials | Website, YouTube, LinkedIn |
Customer Nurturing | Training videos, behind-the-scenes content | Email marketing, private portals |
Revenue Generation | Paid courses, premium training content | Membership sites, private platforms |
- Educational content builds credibility, attracts leads, and nurtures customers long-term.
- Video podcasts, how-to tutorials, and online courses are proven brand-building tools.
- Strategic distribution ensures your content reaches the right audience at the right time.
Book a Consultation With Look Studios
- Think With Google. How YouTube Is Shaping the Future of Thought Leadership. Retrieved from thinkwithgoogle.com
