Educational Videos

educational & thought leadership videos establishing industry authority why educational & thought leadership videos matter businesses that establish themselves as trusted authorities attract more engaged audiences, generate higher quality leads , and experience stronger customer loyalty 54% of consumers want to see more video content from brands they support 96% of people watch explainer videos to learn about products or services before purchasing companies that use thought leadership videos generate 3x more inbound inquiries than those that don’t this guide explores how to create educational and thought leadership videos that establish credibility, educate audiences, and drive business growth how to create educational video content that positions your brand as an industry leader the power of educational videos educational content builds trust by providing value before asking for a sale high performing brands use video to teach, inspire, and inform their audience while subtly positioning their services as the best solution types of educational video content video type best for platform how to & tutorial videos product demos, step by step guides youtube, linkedin, blogs explainer videos breaking down complex ideas websites, social media, ads webinars & live training thought leadership & engagement linkedin, youtube, zoom behind the scenes videos brand transparency & trust building instagram, facebook, youtube q\&a and ama sessions direct engagement with the audience linkedin, instagram live, twitter spaces structuring an effective how to or tutorial video hook the audience (0 10 seconds) open with a pain point or question your audience needs answered example “struggling to improve your email open rates? here’s the proven framework top marketers use ” deliver value quickly (10 90 seconds) show a step by step breakdown of the solution keep it concise, engaging, and visually clear provide proof & reinforce authority (90 150 seconds) use data, case studies, or real world examples to validate your insights call to action (final 10 15 seconds) encourage viewers to subscribe, download a resource, or book a consultation neil patel’s youtube strategy → built a multi million dollar agency by consistently publishing marketing tutorials marie forleo’s training videos → established a global coaching empire with structured educational content should your business start a video podcast? the pros & cons why video podcasts are exploding in popularity 43% of people prefer video podcasts over audio only formats businesses using podcasts see a 14% increase in brand recall youtube is now the #1 podcast platform , surpassing apple & spotify pros & cons of launching a video podcast pros cons builds authority & trust in your niche requires consistent content production enhances seo visibility with youtube & google search rankings higher production costs than audio only podcasts multi platform distribution (youtube, linkedin, instagram, tiktok) needs dedicated hosting & interview scheduling positions your brand as a thought leader editing & post production require time or outsourcing how to structure an engaging video podcast opening hook (0 30 seconds) → why this episode matters introduction (30 90 seconds) → who the guest is & key discussion points deep dive (10 30 minutes) → the core conversation, insights, and value delivery takeaways & cta (final 1 2 minutes) → encourage subscribing, booking a consultation, or engaging in discussion impact theory by tom bilyeu → became a leading brand in personal development & business coaching through video interviews biggerpockets podcast → transformed into a real estate investing powerhouse with long form, educational interviews how to structure an online course or training video series why businesses should offer online training content the e learning industry is projected to hit $375 billion by 2026 branded online courses generate high margin revenue while establishing expertise 85% of businesses using educational video see increased customer retention best practices for structuring an online course module what to include introduction & course overview set expectations, explain outcomes module 1 foundation concepts cover fundamental knowledge & frameworks module 2 4 deep dive topics detailed lessons with practical application case studies & exercises real world application of concepts final module implementation & next steps wrap up & guide action taking how to keep viewers engaged use dynamic visuals (motion graphics, annotations, real world footage) break lessons into digestible chunks (5 15 minutes per section) offer downloadable worksheets or exercises to reinforce learning monetization strategies free vs paid courses strategy benefits best use case free course (lead magnet) builds brand trust & captures leads b2b & service based businesses one time purchase high margin passive revenue premium expert training subscription model recurring revenue stream ongoing skill based learning masterclass → monetized expertise by featuring industry leaders in structured video courses ahrefs academy → used free seo courses to generate inbound leads & premium memberships how to integrate educational & thought leadership videos into your business goal best video type primary platforms brand awareness short educational clips, faqs youtube, linkedin, tiktok lead generation webinars, deep dive tutorials website, youtube, linkedin customer nurturing training videos, behind the scenes content email marketing, private portals revenue generation paid courses, premium training content membership sites, private platforms final takeaways educational content builds credibility, attracts leads, and nurtures customers long term video podcasts, how to tutorials, and online courses are proven brand building tools strategic distribution ensures your content reaches the right audience at the right time want expert help building a video first marketing strategy? book a consultation with look studios sources & further reading wistia why educational video content drives engagement & brand loyalty retrieved from wistia com https //www wistia com/ think with google how youtube is shaping the future of thought leadership retrieved from thinkwithgoogle com https //www thinkwithgoogle com/ hubspot the role of video in b2b content marketing retrieved from hubspot com https //www hubspot com/