Internal Videos

why internal videos improve employee engagement & productivity why internal videos matter video isn’t just for marketing—it’s also one of the most effective tools for internal communication, training, and corporate culture building businesses that use video for internal purposes see 75% higher employee retention rates due to better engagement with company messaging 60% faster training completion times compared to text based materials more than 90% of employees say video helps them better understand processes and company updates this guide will show how to create high impact internal videos that improve communication, boost productivity, and build a stronger company culture 1\ types of internal corporate videos & their use cases 1 1 ceo & leadership message videos goal strengthen leadership presence and create a transparent work culture best for annual updates, major company changes, vision setting best practices keep the tone authentic and unscripted (avoid corporate jargon) make it short and engaging (under 3 minutes) include visuals and key takeaways on screen for clarity quarterly business updates recorded by the ceo company vision & culture refresh videos shared in onboarding crisis communication videos addressing company wide concerns 1 2 employee training & onboarding videos goal reduce onboarding time and provide consistent, scalable training best for new hires, role specific training, compliance education best practices use a modular approach (short, focused lessons) include real world examples instead of just theoretical concepts use screen recordings and live demos where applicable section content focus intro (0 30 sec) why this training matters & key takeaways module 1 (2 5 min) core concept explained clearly module 2 (2 5 min) real world application of the skill conclusion (0 30 sec) summary & next steps onboarding new hires with a series of role specific videos hr policy videos covering company guidelines and benefits sales team training videos demonstrating best practices 1 3 internal process & sop videos goal standardize workflows and reduce operational inefficiencies best for complex processes, internal sop documentation, cross team training best practices use step by step breakdowns with screen recordings keep videos focused on one process at a time store all sop videos in a centralized internal knowledge base how to guides for internal software tools it troubleshooting videos reducing support requests operational workflow tutorials ensuring standardization across teams 1 4 employee recognition & culture videos goal improve morale, reinforce company values, and celebrate team achievements best for employee spotlights, event recaps, team building highlights best practices keep videos personal and engaging (include employee interviews) use montage style edits with event footage and testimonials feature real employee stories instead of scripted messaging employee spotlight series featuring high achievers company event recap videos for offsites, retreats, and celebrations diversity & inclusion initiatives showcasing company values 2\ how to structure & produce effective internal videos 2 1 planning & scripting before shooting, define the goal of the video who is the audience? what problem does this video solve? what action should employees take after watching? 2 2 filming & editing best practices keep videos short and to the point (2 5 minutes max) use subtitles & captions —many employees watch without sound incorporate real employee footage for authenticity store videos in a centralized location for easy access 3\ how to distribute internal videos for maximum engagement video type best distribution method ceo updates email + internal portal employee training lms (learning management system) sop & process videos company intranet, slack/teams culture & recognition videos all hands meetings, social intranet pro tip use engagement analytics to track which employees are watching and adjusting based on feedback final takeaways internal videos reduce miscommunication and improve training efficiency ceo messages, training, sops, and culture videos drive engagement & retention strategic distribution ensures employees watch and take action want expert help building a video first marketing strategy? book a consultation with look studios sources & further reading wistia why video is the best internal communication tool retrieved from wistia com https //www wistia com/ forbes how companies use video to build culture & improve employee retention retrieved from forbes com https //www forbes com/ hubspot the impact of video on employee training & onboarding retrieved from hubspot com https //www hubspot com/