Internal Videos
Video isn’t just for marketing—it’s also one of the most effective tools for internal communication, training, and corporate culture building. Businesses that use video for internal purposes see:
- 75% higher employee retention rates due to better engagement with company messaging.
- 60% faster training completion times compared to text-based materials.
- More than 90% of employees say video helps them better understand processes and company updates.
This guide will show how to create high-impact internal videos that improve communication, boost productivity, and build a stronger company culture.
Goal: Strengthen leadership presence and create a transparent work culture. Best For: Annual updates, major company changes, vision-setting. Best Practices:
- Keep the tone authentic and unscripted (avoid corporate jargon).
- Make it short and engaging (under 3 minutes).
- Include visuals and key takeaways on-screen for clarity.
- Quarterly business updates recorded by the CEO.
- Company vision & culture refresh videos shared in onboarding.
- Crisis communication videos addressing company-wide concerns.
Goal: Reduce onboarding time and provide consistent, scalable training. Best For: New hires, role-specific training, compliance education. Best Practices:
- Use a modular approach (short, focused lessons).
- Include real-world examples instead of just theoretical concepts.
- Use screen recordings and live demos where applicable.
Section | Content Focus |
|---|---|
Intro (0-30 sec) | Why this training matters & key takeaways |
Module 1 (2-5 min) | Core concept explained clearly |
Module 2 (2-5 min) | Real-world application of the skill |
Conclusion (0-30 sec) | Summary & next steps |
- Onboarding new hires with a series of role-specific videos.
- HR policy videos covering company guidelines and benefits.
- Sales team training videos demonstrating best practices.
Goal: Standardize workflows and reduce operational inefficiencies. Best For: Complex processes, internal SOP documentation, cross-team training. Best Practices:
- Use step-by-step breakdowns with screen recordings.
- Keep videos focused on one process at a time.
- Store all SOP videos in a centralized internal knowledge base.
- How-to guides for internal software tools.
- IT troubleshooting videos reducing support requests.
- Operational workflow tutorials ensuring standardization across teams.
Goal: Improve morale, reinforce company values, and celebrate team achievements. Best For: Employee spotlights, event recaps, team-building highlights. Best Practices:
- Keep videos personal and engaging (include employee interviews).
- Use montage-style edits with event footage and testimonials.
- Feature real employee stories instead of scripted messaging.
- Employee spotlight series featuring high achievers.
- Company event recap videos for offsites, retreats, and celebrations.
- Diversity & inclusion initiatives showcasing company values.
Before shooting, define the goal of the video:
- Who is the audience?
- What problem does this video solve?
- What action should employees take after watching?
- Keep videos short and to the point (2-5 minutes max).
- Use subtitles & captions—many employees watch without sound.
- Incorporate real employee footage for authenticity.
- Store videos in a centralized location for easy access.
Video Type | Best Distribution Method |
|---|---|
CEO Updates | Email + Internal portal |
Employee Training | LMS (Learning Management System) |
SOP & Process Videos | Company intranet, Slack/Teams |
Culture & Recognition Videos | All-hands meetings, social intranet |
Pro Tip: Use engagement analytics to track which employees are watching and adjusting based on feedback.
- Internal videos reduce miscommunication and improve training efficiency.
- CEO messages, training, SOPs, and culture videos drive engagement & retention.
- Strategic distribution ensures employees watch and take action.
Book a Consultation With Look Studios
- Forbes. How Companies Use Video to Build Culture & Improve Employee Retention. Retrieved from forbes.com
