Promotional Videos

promotional & advertising videos how to create high converting video ads why video ads outperform static content video advertising is one of the most effective ways to grab attention, build brand awareness, and drive conversions viewers retain 95% of a message in video vs only 10% in text consumers are 2x more likely to share video content than other types of content video ads generate 3x higher click through rates than static image ads a well crafted video ad doesn’t just look good —it stops the scroll, hooks viewers, and drives measurable roi 1\ the 4 types of promotional & advertising videos 1 1 social media video ads goal maximize engagement & brand awareness on high traffic platforms best for facebook, instagram, tiktok, linkedin, twitter best practices grab attention in the first 3 seconds with movement or a bold statement use captions —85% of people watch videos on social media with the sound off keep it short & snappy (6 15 seconds for reels/tiktoks, under 30 seconds for other platforms) end with a clear cta —what should viewers do next? time content 0 3 sec attention grabbing hook (surprising fact, bold statement, motion) 3 10 sec showcase product/service benefits with engaging visuals 10 20 sec highlight a unique selling point or key value proposition 20 30 sec call to action (shop now, sign up, learn more) 1 2 youtube & video ad platform campaigns goal capture high intent audiences on youtube and programmatic video networks best for youtube pre roll ads, in stream ads, programmatic display networks best practices hook viewers in the first 5 seconds —this is when they decide to skip or stay make the cta visible throughout —youtube ads can be skipped, so reinforce action early target intent based audiences —use google ads to show your video to people actively searching for your product use storytelling for longer ads (30 60 seconds) —narratives work better for engaged audiences time content 0 5 sec strong hook—immediately call out the viewer’s pain point 5 15 sec explain how your product/service solves the problem 15 30 sec show proof testimonials, data, or demo clips 30 60 sec reinforce urgency + cta (limited offer, discount, sign up) 1 3 product promo & launch videos goal drive excitement and sales around a new product or offer best for website, email campaigns, paid ads, landing pages best practices focus on storytelling —frame the product as the solution to a real world problem use high quality visuals & motion graphics to make the product stand out keep it clear & benefit driven —show how it improves customers’ lives optimize for multi platform use —create versions for social, website, and email time content 0 5 sec show the product in action—no explanation needed yet 5 15 sec highlight key benefits (not just features) 15 30 sec reinforce social proof (customer reviews, endorsements) 30 45 sec cta how to buy, where to sign up 1 4 testimonial & case study ads goal build trust and increase conversions by showing real world proof best for retargeting campaigns, b2b lead generation, sales enablement best practices let customers tell their own story —scripted testimonials feel fake use before and after framing —this makes the transformation feel tangible keep it under 60 seconds for ads, but allow longer versions for organic content time content 0 5 sec customer introduces their problem 5 15 sec how they found the product/service 15 45 sec the results & transformation 45 60 sec cta where to learn more or buy 2\ how to structure a high converting video ad regardless of format, the most effective video ads follow a proven storytelling framework hook (0 3 seconds) → grab attention with bold visuals or an intriguing statement problem (3 10 seconds) → identify the audience’s pain point solution (10 20 seconds) → showcase how your product/service solves that problem proof (20 30 seconds) → reinforce credibility with testimonials, stats, or a demo cta (final 5 10 seconds) → tell viewers exactly what to do next (buy now, sign up, learn more) 3\ how to distribute & optimize video ads for maximum roi platform best video type ideal length best use case facebook & instagram short form vertical ads 6 15 sec brand awareness & e commerce youtube pre roll ads skippable video ads 5 30 sec lead generation & high ticket offers tiktok & reels high energy, engaging ads 6 15 sec dtc brands, viral marketing linkedin ads b2b video ads & testimonials 15 45 sec professional services & saas google video ads in stream & discovery ads 15 60 sec demand generation & retargeting key optimization strategies a/b test different hooks —the first 3 seconds determine performance use clear, easy to read subtitles for silent autoplay viewers retarget video viewers with follow up ads to nurture leads analyze engagement metrics (watch time, ctr, conversion rates) and iterate final takeaways promotional & advertising videos are the fastest way to build awareness and drive sales different ad types work best for different goals—match format to strategy high performing ads focus on clear messaging, social proof, and strong ctas platform specific optimization is key for maximizing roi want expert help building a video first marketing strategy? book a consultation with look studios sources & further reading think with google how video ads outperform static ads in 2025 retrieved from thinkwithgoogle com https //www thinkwithgoogle com/ hubspot the science behind high converting video marketing campaigns retrieved from hubspot com https //www hubspot com/ wistia why social video ads get more engagement & conversions retrieved from wistia com https //www wistia com/